Same AI. Same question. One of them works here.

Left: the Claude your company already pays for. Right: the same Claude with the simulis marketing brain connected (via MCP). The question is one every manager asks; the difference is everything.

Claude — no connection knows nothing about your business
Why did our July campaign underperform, and where should next month's budget go?

There are several common reasons a campaign might underperform: creative fatigue, audience saturation, seasonal factors, increased competition, or landing-page friction.

To diagnose, I'd suggest reviewing your CTR trends, comparing audience segments, and checking whether your conversion tracking is set up correctly.

For budget allocation, a common approach is to shift spend toward the channels with the lowest cost per acquisition. Could you share your campaign data — impressions, clicks, conversions per channel? Then I can give more specific guidance.

Correct, generic, and useless — it ends by asking you to go collect the data. This is homework, not an answer.
Claude + simulis connected via MCP
Why did our July campaign underperform, and where should next month's budget go?
simulis.campaigns(month=jul) simulis.compare(jul, history) simulis.customer_themes(jul)

Two things happened in July, and only one of them is a problem:

  • The outage-prep ad aged out on schedule. CTR fell from 2.4% → 1.6% over three weeks — the same decay curve as your March storm campaign. The audience is fine; the creative is spent. meta:cmp_0871 · brain:mar-postmortem
  • Google generic search wasted a third of the budget again. $248 for 1 lead — flagged in your W23 and W25 reports too. That's a pattern, not a dip. gads:july · brain:w23,w25

Meanwhile 7 customers DM'd asking about payment plans — a theme your history has never seen. That's your fresh angle sitting in the inbox. ig:dms 07-01→07-28

Next month: cut generic search (keep branded), refresh the outage creative around financing ("own the outage kit from $89/mo"), and hold total spend flat. Want this as the usual five-sheet Excel for the Monday meeting?

Every claim carries its source — campaign IDs, report history, DM ranges. The March comparison exists because the brain remembers your post-mortems. The Excel offer exists because it knows how your company reports.

The point

The AI was never the missing piece — the memory was. simulis is the marketing brain your AI plugs into: it connects to Meta, Google, GA4 and LinkedIn, backfills years of history, captures what customers say, and remembers what you learned. Every Claude and ChatGPT in your company becomes an analyst who's worked there for years. For teams with strict data rules, the whole brain runs inside your own cloud — your private AI connects locally, and nothing leaves.

Concept demonstration — the business and figures are illustrative. In the live product, tool calls hit your connected accounts and your accumulated history; every number links to its source. simulis · a Naran Labs product.